Adweek Conference 2024 Elections. G2's marketing and digital advertising research principal summarizes learnings from the 2024 adweek outlook conference focusing on cookie usage and brand opportunities. Diving into the history of.
Political campaigners have been spending billions of dollars on ads on streaming services, which promise to marry the persuasiveness of tv spots with the precision of digital targeting. As we race toward november 5, this power will only expand and could ultimately determine who takes the oval office.